We held another successful Businesses Getting Results seminar today. The topic was Features & Benefits — why the benefits of your product/service are what your clients care most about and how to market them correctly.
Here’s what some of the attendees had to say:
“I have now attended two BGR’s and the information and networking opportunities have been second to none! We have gathered as a sales team and discussed multiple topics from these informational meetings.”
“Presentations are always very enlightening and provide great ideas.”
“It brought a few issues to the forefront for me that I need to change for my marketing.”
Here's some more information on our most recent BGR seminar:
A Businesses Getting Results Seminar — Features and Benefits
When: August 31st, 2012
Where: Ryun, Givens & Company
2900 100th St. Suite 301
Urbandale, IA 50322
Your customers are generally only interested in product or service features that translate into benefits. So, whether you’re developing a new product or service, or exploring a way to repackage an old one, it is important to think clearly about the benefits you provide. Product or service features are not important in themselves. Great as a product or service may be, customers won’t love it for its own sake. They’ll only love it for the benefits it provides.
This topic is about translating product or service features into benefits that meet the needs of your customers. It covers market research to identify benefits from the customers’ perspective, how to develop a Unique Core Differentiator and how to incorporate these benefits into marketing strategies to provide you with long-term growth.